the challenge

Create a compelling employment brand strategy that accurately and positively communicates the Hunter career experience and keeps the Hunter name relevant and visible to valuable referral sources to help the company attract and retain engaged, committed employees.

our solution

mrktmix developed an integrated employment brand strategy which included creating employment branding taglines, themes and key messages that best described and communicated the positive career experience that Hunter offers.

We also provided the company with recommendations for an extensive communications program including a blueprint for website career pages, social media and community outreach, candidate collateral and recruitment materials based upon concepts and ideas developed by mrktmix.

results

Our employment brand strategy was enthusiastically embraced by Hunter’s executive team and implemented by their Human Resources professionals and internal marketing and creative development teams.