the challenge

Create branding to set this dental practice apart from the others in the area, including larger, well-known group practices.

Educate consumers about sedation dentistry.

Drive high value sedation cases to the dental practice.

Increase referral rates from current patients and other dental professionals.

our solution

We created a branding platform positioning the doctors as San Diego’s Sedation Dentists.

Developed and launched a comprehensive radio advertising campaign and an integrated radio + web campaign which was awarded an EAR (Effectiveness in Radio Advertising) Award from the San Diego Radio Broadcasters Association.

Upgraded website content.

Created educational printed materials.

Used direct response and print ads to reach target audiences.

results

The doctors credit mrktmix with helping them increase the number of sedation patients their practice currently treats by 500%. This rise in high value sedation cases has resulted in a dramatic increase in production from sedation cases. Patient retention rates are high, as are personal referrals from other patients. The doctors’ reputation as sedation specialists has spread among other dental practitioners and they now receive referrals from oral surgeons, endodontists and other general practice dentists with difficult to treat and/or anxious patients on a regular basis. In addition, their dental peers have named the doctors “Top Docs” for the last two years.