Advocates for Injured Athletes
After her son’s life threatening injury during his last high school lacrosse game, Beth Mallon co-founded the nonprofit 501(C)(3) charitable organization Advocates for Injured Athletes, along with her son. The foundation’s mission is to promote sports safety and to provide essential support, education and resources to help keep student athletes safe. The group is also committed to raising awareness about the importance of having certified athletic trainers on the field of play.
> go backthe challenge
Generate greater awareness about Advocates for Injured Athletes and the foundation’s signature Athletes Saving Athletes® education program in the local San Diego community and support new market launches.
our solution
We created web content, collateral and media relations materials to support Advocates for Injured Athletes mission and tell the compelling story behind this foundation.
In addition to developing communications collateral, we provided media relations support for community programs such as the ASA Relay the Message walk/jog-a-thon, which has become an annual event, as well as for new market rollouts.
results
We are proud to help support this impactful and growing organization. Advocates for Injured Athletes has presented their unique educational program Athletes Saving Athletes® to more than 4,500 students in San Diego County since the program’s 2012 inception and is now available to young athletes in Indianapolis, IN and Manchester, NH with more new market launches planned.
services utilized
- Media + Public Relations
- Web Content Creation
- Collateral Materials
- Direct Response
- Special Events Support